Divine Beauty: Full-Funnel Brand & Campaign Strategy

As part of a semester-long capstone for a creative strategy course, our team was selected to serve as the agency of record for a startup skincare brand, Divine Beauty. We developed a comprehensive go-to-market strategy targeting young women (ages 15–35), supported by a $95K mock budget. My responsibilities included brand development, creative direction, and visual asset design.

The final deliverables included a brand bible, defined personas, media strategy, and a full campaign rollout, complete with original mockups for outdoor, digital, influencer, and podcast placements. The work was pitched to a simulated investor panel and reflected our emphasis on affordable, effective skincare with an approachable, confident tone.