Director of graphic design

I was elected to design and produce promotional graphics aimed at fostering connections with alumnae and potential new members. Below are some examples of graphics I made for Instagram stories and posters for current and new members.

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GAME DAY PINS

At my university, it’s tradition to wear pins on game day that represent your campus organization. During my second year, I noticed most designs hadn’t changed from the previous season. I saw an opportunity to create something fresh—so I illustrated, produced, and sold a new collection of pins. Within two weeks, I sold over 500 units.

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Director of apparel

I was elected to create designs that applied to a variety of organizations on campus and increased order placements by 29% during my term. I oversaw the end-to-end process of illustrating, designing, producing, and distributing high-quality apparel to 400+ members and their families.

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Recruitment SOcial media coordinator

Directed, edited, and published visual content that reached between 14,000 and 43,000 Instagram users. This content caught the attention of globally recognized brand Juicy Couture, leading to a collaborative post.