BIG SKY RESORT
Paid social campaign
For a cultural literacy and paid social assignment, I created an Instagram story campaign positioning Big Sky Resort as an ethical alternative to Vail Resorts, amid recent labor protests and worker strikes. Using playful, bold visuals and on-brand copy like “We pay our workers” and “Calendar’s full of powder, not protests,” the campaign tapped into current events to connect with socially aware skiers. Deliverables included initial and retargeted paid Instagram Story ads, as well as supporting banner copy and design mockups for the lift ticket site experience.
Brand Video ad
Redesign
In response to the overly corporate, impersonal, and fear-based tone of many healthcare ads, I created a brand video that reframes care as something human, approachable, and ever-present. Using nostalgic, home-video-style footage — all shot by me — I highlighted everyday moments of movement like kayaking, biking, and road trips to show that healthcare enables you to live without fear. The central message: care meets you wherever you are. This one-minute video was concepted, scripted, and produced as part of a full-cycle assignment, including a recorded pitch, final edit, and reflection based on feedback.